Overview
Open & closing dates :
01/17/2020 to 01/31/2020
Service
Excepted
Pay scale & grade
IS 12
Salary
$86,335 to $112,240 per year
Appointment type
Permanent
Work schedule
Full-time
Location
1 vacancy in the following location:
Washington, DC
Relocation expenses reimbursed
No
Telework eligible
Yes as determined by agency policy
Announcement number
WC-20-02T
Control number
556969200
Duties
Summary :
The Woodrow Wilson International Center for Scholars is the living, national memorial to President Wilson established by an Act of Congress in 1968 & headquartered in Washington, D.C. The Center provides an essential link between the policy & academic communities by creating programs & communication opportunities that examine current & emerging challenges confronting the United States and the world. It is a non-partisan/non-advocacy institution supported by both public & private funds.
Responsibilities
Applicants are highly encouraged to read the entire vacancy announcement prior to applying.
This position is located in the External Relations Office and is responsible for Wilson Center’s marketing program including the strategy, design and execution of all global brand, email, social, event, product and fundraising marketing campaigns and the management of the Wilson Center’s CRM/email marketing system.
The Digital Marketing and Design Specialist will work with the External Relations team and will be responsible for the following major duties and responsibilities:
Provide strategy and operational management of day-to-day email marketing campaign execution, including planning, targeting, set-up, testing, execution, reporting and optimization.
Manage and administer the Wilson Center’s CRM/email marketing system, Every Action, developing operational processes, providing technical support, training, and consultation to staff users on a variety of email, social, event, product and fundraising marketing campaigns. Keep up-to-date on new developments with the system; administer user accounts.
Collaborate with program stakeholders to create and execute dynamic email, social, event, product and fundraising marketing campaigns. Deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
Regularly report on email, social, event, product and fundraising marketing campaign performance, offering analysis on what the data means and how we can improve the Center’s digital marketing efforts.
Manage the Center’s Google Analytics account and assist with the Google AdWords account.
Provide back-up support for maintenance of the wilsoncenter.org website and administration of the website content management system.
Assist team with broader digital marketing strategy and implementing projects as desired and perform other duties as assigned.
The ideal candidate will be a talented, driven, multitasking marketer, experienced in driving successful digital campaigns with an international reach, who blends email expertise with an analytical mind and a demonstrated interest in foreign policy and global affairs.
Travel Required
Not required
Supervisory status
No
Promotion Potential
12
Requirements
Conditions of Employment :
- You must be authorized to work in the United States.
- You must complete a background investigation.
- Selective Service Registration is required, as applicable.
- May be required to complete a probationary period.
- You must maintain a bank account for direct deposit.
- You must have a valid social security number to apply.
- All Qualifications criteria must be met by the closing date of announcement.
Qualifications
To minimally qualify for this position, applicants must meet both the Specialized Experience and Selective Factor:
(1). Specialized Experience: Applicants must have at least one full-time year (12 months) of specialized experience at, or equivalent to, the Grade 11 level (relative to federal and market standards) designing, executing, maintaining, and optimizing all types of brand marketing campaigns across all digital channels, such as email, social and web; experience in utilizing marketing campaign automation systems (i.e., Customer Relationship Management Systems, Google Analytics); and knowledge and application of email deliverability.
Experience with EveryAction CRM is highly desirable.
Note: The “relative market standards” is defined based on the knowledge required to do the work, complexity of the work performed, independence in conducting the work, and regular/recurring contacts. Applicants are required to include the hours per week worked for qualifying experience. You application will be rated INCOMPLETE/INELIGIBLE if you do not have the information in your resume.
(2). Selective Factor: This position requires the incumbent to have knowledge of international affairs and U.S. foreign policy in order to apply this knowledge to the work products as Digital Marketing and Design Specialist.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
In describing your experience, please be clear and specific. We will not make assumptions regarding your experience. If your résumé does not support your questionnaire answers, we will not allow credit for your response(s).
Education
All academic degrees and coursework must be completed at a college or university that has obtained accreditation or pre-accreditation status from an accrediting body recognized by the U.S. Department of Education. For a list of schools that meet this criteria, see www.ed.gov.
Education completed in foreign colleges or universities may be used to meet the above education requirements if you can show that the foreign education is comparable to that received in an accredited educational institution in the United States. It is your responsibility to timely provide such evidence by submitting proof of creditability of education as evaluated by a credentialing agency with your application materials. More information may be found at https://www2.ed.gov/about/offices/list/ous/international/usnei/us/edlite-visitus-forrecog.html.
Additional information
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Applications are evaluated and rated under Category Rating and Selection procedures. Category rating combines the applicant's total experience and/or education/training into a single category. Your application will initially be rated against the criteria outlined in this announcement.
Qualifying applications will be placed into one of the following categories:
1. Gold (Best Qualified)
2. Silver
3. Bronze
Applications in the Best Qualified category will be evaluated to ensure that the Specialized Experience and other eligibility requirements are met and supported/verified by the résumé and supplemental documents submitted.
You will be rated based on the following competencies:
Technical knowledge and application of digital marketing principles
Technical knowledge and application of digital marketing automated systems
Project Management
Communication Skills
Customer Service / Relations
Note: Additional assessment/s may be included as part of the application, which may include, but not limited to, providing work samples, timed assessments and/or a panel interviews.
To preview questions please click here.
Background checks and security clearance
Security clearance
Other
Drug test required
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Credentialing, Suitability/Fitness
Required Documents
The following documents are required:
A Résumé showing relevant experience including hours worked per week and month/year dates of employment.
Responses to the Assessment Questionnaire completed online.
Failure to submit any of the above mentioned required documents may result in loss of consideration due to an incomplete application package. It is your responsibility to ensure that all required documents have been submitted.
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Benefits
We offer a wide range of benefits to our trust funded employees. Please visit our website for additional information regarding benefits.
How to Apply
To apply for this position, you must complete the online application and submit the documentation specified in the Required Documents section below. A complete application must be submitted by 11:59 PM (EST) on the closing date to receive consideration.
To begin the process, click the Apply Online button to create an account or log in to your existing USAJOBS account. Follow the prompts to complete the assessment questionnaire.
Click Apply Online to create a USAJOBS account or log in to your existing account. Follow the prompts to select your USAJOBS resume and/or other supporting documents and complete the initial online questionnaire.
Click the Submit My Answers button to submit your application package. It is your responsibility to ensure your responses and appropriate documentation is submitted prior to the closing date.
If you log into your USAJOBS account, https://my.usajobs.gov/Account/Login, select the Application Status link and then select the more information link for this position. The Details page will display the status of your application, the documentation received and processed, and any correspondence the agency has sent related to this application. Your uploaded documents may take several hours to clear the virus scan process.
To return to an incomplete application, log into your USAJOBS account and click Update Application in the vacancy announcement. You must re-select your resume and/or other documents from your USAJOBS account or your application will be incomplete.
When you receive a notification from your USAJOBS account it may indicate that your application is complete after you submit the initial online questionnaire and documentation, however, your application will NOT be complete until you have successfully completed all steps described above.
NOTE: Paper applications and information sent by mail WILL NOT BE ACCEPTED.
If applying online poses a hardship, please contact us at (202) 691-4211 prior to the closing date to speak to someone who can provide assistance for online submission. Requests for extensions will not be granted.
Agency contact information
Wilson Center HR
Phone
202-691-4211
Fax
000-000-0000
Email
Address
Woodrow Wilson International Center for Scholars
1300 Pennsylvania Ave. NW
Washington, District of Columbia 20004
United States
Next steps
Once the online questionnaire is received, you will receive an acknowledgement email that your submission was successful. Based upon your score, you may be referred to the hiring official. If your name is referred to the hiring official, you may be contacted directly by that office for a possible interview. You will receive notice via email or by mail, if no email address was provided by you during the application process.
Fair & Transparent
The Federal hiring process is setup to be fair and transparent. Please read the following guidance.
Equal Employment Opportunity Policy
The United States Government does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
Reasonable Accommodation Policy
Federal agencies must provide reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application process should follow the instructions in the job opportunity announcement. For any part of the remaining hiring process, applicants should contact the hiring agency directly. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
A reasonable accommodation is any change to a job, the work environment, or the way things are usually done that enables an individual with a disability to apply for a job, perform job duties or receive equal access to job benefits.
Under the Rehabilitation Act of 1973, federal agencies must provide reasonable accommodations when:
An applicant with a disability needs an accommodation to have an equal opportunity to apply for a job.
An employee with a disability needs an accommodation to perform the essential job duties or to gain access to the workplace.
An employee with a disability needs an accommodation to receive equal access to benefits, such as details, training, and office-sponsored events.
You can request a reasonable accommodation at any time during the application or hiring process or while on the job. Requests are considered on a case-by-case basis.
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